There is one meme firmly associated with the rise of the Coronavirus pandemic: the bait-and-switch meme known as “Wood Sitting On A Bed.”

Most of us know the meme “Wood Sitting on a Bed” or, at least, we’ve been tricked into seeing the explicit photo of a mysterious man sitting on a bed with his genitals exposed. But there’s much more behind the meme and the man in the photo.

VICE goes on a deep dive to investigate the origins of the infamous meme, connecting with Wood’s loved ones as well as the photographer who took the original image 10 years ago.

This video explores the life of Wardy Joubert III – his impressive athletic background, his contributions to his community, and how the internet took his image and shared it completely out of anyone’s control.

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