If you are a casual observer and are a bit unclear why the $XRP case is worse for Ripple than cases against $EOS, $KIN and others were, here is a quick summary:
1. Unlike Kin and EOS, where the SEC alleged the securities violations were just at the point of sale, the SEC is alleging here that $XRP is *STILL* in violation of securities law present day.
That means they believe it is currently a security, hence the exchange reactions.
3. They've personally named the executives as liable, which the SEC does when they go for a kill shot. This is much more common in fraud action than general securities action.
