Microsoft quickly started moving into every corner of the internet market. Among other deals, the company invested $1 billion in Comcast to help speed up broadband deployment, and it purchased the startup WebTV to capture potential internet users who didn’t use a PC. In 1997, The Wall Street Journal reported on Microsoft’s plans to take over online commerce with its Sidewalk web service, with CTO Nathan Myrhvold confirming that the company wanted a “vig” (or vigorish, a financial payout) for every internet transaction made using Microsoft technology.