AIDES is the leading association fighting against aids in France, leading the way in all the battles that matter: discrimination, tolerance and open-mindedness.

Despite preventive actions on the field, massive communication remains essential. Graffiti, the new TVC from the agency TBWA Paris, has already taken up the challenge with almost 3 million spontaneous views on youtube.

Assertive yet hilarious, Graffiti delivers the message in the most efficient manner...

This TVC celebrates happy sex... as long as it is safe.

Its also a reminder that condoms can be seen as an appealing asset !

More stuff are to be released in the next months to keep building the world of Willy the graffiti talk soon then !