UX writing is the art of crafting the texts that appear throughout the interface of digital products (websites,
mobile apps, etc.). Just as in the world of traditional publishing, this text is referred to as copy. But UX writing differs from copywriting in that it aims to guide the user through the interface in an intuitive manner.
- одна из задач для CTA написать (и видимо убедить менеджмент) СКАЧАТЬ вместо “Кликни на кнопку и загрузи супер-видео на свой планшет"
https://www.spotify.com/lt-en/hui/ну вот тоже ux-writer постарался