The ASUS ROG Maximus XIII Extreme Glacial is set to cost a whopping $1843, which I believe is the most expensive desktop motherboard to exist outside of workstation and HEDT variations. Based on this, the target market is likely to be slim, and I don't expect ASUS to shift as many units as its other boards. It's incredibly high-end, but outside of adding an aftermarket CPU block, even at the upper end for $1000 to the ROG Maximus XIII Extreme ($1166), it's an insane price.