well, patanjali is a company which was started by a Baba Ramdev. He is ultra gei. All he does his belly dance.
[
link to the belly dance]
he started off Patanjali as a pure Indian company. He starred in ads saying that get rid of all the MNCs and use Patanjali. Basically #Nationalism for his product.
Turns out the product has shit quality af and has failed in various tests. Also, all the ads are meme.