Yandex SEO Specialist for the Russian market
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Krakow, Poland
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€: 1200-1700 NET
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https://linkd.pl/pzsa7 https://linkd.pl/pzsa7 👈
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Contact: @ewegra ✉️
Are you an SEO Specialist who’s passionate about researching Yandex’s ever-changing landscape, making a real impact on the bottom-line, and staying ahead of the SEO curve?
Better Collective - international, award-winning company working to give punters and players a better and more secure iGaming experience. We are producing outstanding sports betting content and iGaming products that go far beyond the usual standards.
We are now on the lookout for a
Yandex SEO Specialist to help advance our ambitious growth at some of our most important websites in the iGaming sector.
Our
office is located in the center of Cracow and benefits include: flexible working hours, private health insurance, lunches, sports card.
Important note:
It is necessary to reside in the city of Cracow to qualify for this position since the work takes place in Cracow. No admissions for remote work will be considered.
THE ROLE
You will be responsible for ensuring that a portfolio of Better Collective’s strongest sports betting sites will perform from an SEO point-of-view specifically for the Russian market with a strong focus on Yandex.
This includes maintaining an overview of rankings, continuously improving the organic visibility of our sites, suggesting and following-up on improvements from a content, technical, link, and traffic perspective.
You’ll also conduct various types of competitor research to gather findings around the search landscape, backlinks, and content factors for different sites and keywords.
This function has a
specific focus on the Russian market and requires a
profound knowledge of Yandex.
After implementation, you’ll be responsible for evaluating the impact on organic performance and communicating the findings to the content or site manager.
You will report to the Team Lead based in our headquarters in Copenhagen.
RESPONSIBILITIES
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Develop and execute successful SEO strategies, based on performance analysis (i.e. website structure, internal linking, semantic research, etc.)
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Implement and audit our netlinking strategy
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Analyze the digital health of our websites (i.e. page speed, link flow, sitemaps, redirects)
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Perform site audits and comparative analysis of high competitive SERP landscapes
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Monitor and analyze various KPIs i.e. rankings, ROI, etc.
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Research, challenge and contribute to our current SEO best practices
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stay on top of Yandex algorithm updates and perform correlation analysis across our portfolio of sites
DESIRED SKILLS AND QUALIFICATIONS
As our Yandex SEO Specialist your key objective will be to develop and execute successful SEO strategies. You will become part of the team working on several language markets trying to cater to various user groups in the broad field of sports betting and iGaming.
Preferred qualifications:
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Tech-savvy with a solid understanding of how Yandex works
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Fluent or a good understanding of Russian
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Is proficient in English
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In-depth knowledge of ranking factors and search engine algorithms
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2+ year of experience in digital marketing and/or organic search optimization projects
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Good experience with website analytics tools (Search Console, Ahrefs, Screaming Frog...)
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Has a technical background
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Passion for SEO and affiliate marketing
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Experience with WordPress and other CMS systems
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Enjoys working in a deadline-driven atmosphere
Familiar with the following SEO & Marketing Tools:
Required
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Yandex webmaster tools
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Yandex Metrica
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A keyword research tool
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A crawling tool, preferably Screaming Frog
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A ranking tool, preferably GetSTAT or Moz
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Ahrefs or Majestic