Client: @kasperskylab Sector: Enterprise Tech Brief: Branding Kaspersky provides cybersecurity to 400 million users and 270,000 corporate clients around the world. Following a major repositioning, the brand moved away from the dystopian, anxiety-inducing associations typical of the industry towards a future where technology brings opportunity instead of fear. Our task was to design a new identity system that expressed this brighter vision. “Our new visual identity system is a key driver in changing our brand perception to become a leading, innovative brand. The concept supports our new strategy and philosophy and delivers it in a fresh and vivid way." says Nikita Morozov, Head of Design, Kaspersky.” Typeface by @colophonfoundry More about this #ClientWork here: link in bio.