The idea of marginal gains often prompts an eye-roll from even the most devoted of cyclists. For Irishman Ronan McLaughlin, those marginal gains became a way of life as he obsessed over the finest of details that could help shave seconds off each 14%-gradient ascent (and descent) during his successful attempt at the Everesting record. We reached out to McLaughlin for some deep insight into what did and didn’t make it onto his bike. And the best part? In many cases it was budget restraints that prevented McLaughlin from slashing Alberto Contador’s recent record even further. Full details of this unique and crazy build on our homepage. #bikepics #bikesofthebunch #everesting

I met @mfadly43 for the first time in person back in 2018. We were invited by @lookcycle to ride the La Marmotte Gran Fondo, which covered 178km and 5000m of climbing finishing on @alpedhuez. His English was not the best, however we connected. Muhammad is a champion through and through. He achieved legend status on world MOTO GP stage. He was tragically involved in a freak accident where he lost his left leg above the knee. He didn’t play the victim card. He saw this as n opportunity to rise up again and reach new goals and became a gold medalist para-cyclist. We are still close today, I consider him like a brother. He is a source of inspiration to me. If all goes well, and we can overcome this pandemic I am hoping to reunite with him in @visitjordan where will ride the @arr_d2r together. He is a legend! Photo: @bhube_ Stay strong, be #prosolitude - @lonewolfcyclingclub / @wolvesofsolitude @lookcycle • @lookclubsako • @stagescycling • @lookdreamteam • @oakley • @oakleybike #sako7 #oakley #oaklebike #oakleyaro5…