"1988 - Zipp is rooted in Indy’s auto-racing scene. Motorsports engineer Leigh Sargent specialized in the repair, modification, manufacturing, and aerodynamic design of Indy 500 cars. But after examining disc wheels for bicycles in the 1980s, he saw the potential to design something better and faster. He registered Zipp as a trademark and set to work. Zipp’s first product, the disc wheel, is designed for seven-speed freewheels and is available in four colors. These carbon products were designed right alongside auto-racing parts. The goal for each the same: creating Speed Weapons." - Zipp

Zipp's focus has always been on performance and speed, and technology and manufacturing capabilities have vastly improved since 1988. In a similar fashion, Zipp's wheelset lineup has continually evolved, aided by the company's outright purchase by SRAM in 2007. One such wheelset that has continually evolved is the 303 model, which first graced bicycles in 1999. Nowadays, there is the 303 S wheelset, a more budget-friendly offering…