Digital strategy and marketing executive with 10+ years of experience and a successful track record of building strong brands online, SEM, PPC, SEO, social, content marketing and conversion rate optimization, B2B lead generation, testing/recommending CRM and marketing automation platforms & other technologies, and determining & exceeding ROI goals. Brings a record of effectively managing teams and agencies, product development, identifying new revenue streams and creating cooperative cultures. Advanced strategic work for both B2B and B2C projects.
E-Commerce, Digital and Brand Marketing Skills: Amazon marketing, CRM solutions, search engine marketing (SEM), paid search (PPC), search engine optimization (SEO), email marketing, comparison shopping engines (CSE), affiliate marketing, social media and audience engagement, mobile, B2B marketing, B2C marketing, social media, content marketing and development, online revenue generation and optimization, online lead generation, customer loyalty and retention, brand management
Traditional Media Skills: direct mail, print advertising, radio advertising, media planning, media buying, public relations, copywriting