#AgileBelarus #FridayReadingBooks
"Inspired: How to Create Tech Products Customers Love" by Marty Cagan. In this book Marty Cagan details how to establish a strong product team, how to prepare a product introduction and how to innovate for success.
TAKE-AWAYS:
- The culture surrounding product teams must nourish innovation.
- Product teams should consist of “missionaries” with a shared vision, not “mercenaries” who work only for pay.
- While a successful product is a result of the team’s effort, an unsuccessful product outcome resides with the product manager.
- The best product teams utilize the strongest aspects of Lean and Agile .
- Product teams should be flat organizationally, with staff reporting to their functional leaders, not to the product manager.
- Managers, designers and engineers should collaborate to find solutions.
- As companies grow, they should add executive product, design and technology positions.
- Product teams should understand the firm’s business objectives and its product development vision and strategy.
- Perform discovery before anyone writes a line of code.
- A “discovery sprint” can change the direction of the product and company.
The book can be bought on amazon
https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507